Principles Of Nursing

Categories: Hospitality
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About Course

SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results.

This helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.

Imagine you have a fitness business. You offer dieting and workout tips on your website.

You also have an article about losing weight. With good SEO practices, a person searching a keyword like “how to lose weight” might have a better chance of finding that article—and therefore, your brand.

  • Serve up the best possible content for your audience
  • Create a positive website user experience
  • Prioritize content that offers significant value

That’s the power of SEO.

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What Will You Learn?

  • What is Search Engine Optimization (SEO)?
  • Technical Search Engine Optimization (SEO)
  • SEO Marketing
  •—specific post about SEO and Usability
  • professional blog and SEO tools
  •—a great reference for understanding your Google site stats

Course Content

Five Ways to Improve your Site’s Ranking (SEO)

  • keyword phrase
  • Update Your Content Regularly
  • Title Metadata
  • Five Ways to Improve your Site’s Ranking Quiz

Update Your Content Regularly
Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful. Don't forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don't overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. Read more about SEO marketing to help you find new content opportunities.

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