SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results.

This helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.

Imagine you have a fitness business. You offer dieting and workout tips on your website.

You also have an article about losing weight. With good SEO practices, a person searching a keyword like “how to lose weight” might have a better chance of finding that article—and therefore, your brand.

• Serve up the best possible content for your audience
• Create a positive website user experience
• Prioritize content that offers significant value

That’s the power of SEO.